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SEO Content Development

SEO Content Development

Web Content

One of the most important aspects of publishing your website is the development of your content. Unlike five or ten years ago, present day search engines are comprised of intelligent algorithms that seek out well-written, concise content. Google's release of the Panda algorithm in early 2011 changed the way search results are ranked, based on quality of writing and knowledge of subject. The twenty-three bullet points below are pulled directly from a Google webmaster blog that explains somewhat (as much as they will reveal) what the Panda algorithm is searching for to rank content. We strive to develop content that is relevant and in-line with the Google outline below.

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

If you are a client writing your own content, you can refer to this page for additional guidance for your website search engine optimization: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

Print Content

Unlike the web, most printed pieces provide limited space for which to get your message across. And there are no search engines scoring your copy for any type of placement. Although, just like the web, you have only seconds to engage and keep your audience with copy and design. The two need to be cohesive in message, striking and eye popping, and have a clear first, second and third read with a concise call-to-action. This is true for any promotional piece.  Even a simple brochure designed to provide basic information should have some type of call-to-action, such as for more information, call..., or visit yourcompany.com. The goal is to capture consumers, or at least make them remember you for when they need your services.

Even printed pieces such as annual reports should entice a reader, and make them feel great about having invested in the company, or possible cause them to make the investment. In some cases hundreds of edits are required to achieve the ultimate piece, but we feel it's worth every minute.

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