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Brand Development

Brand Development
  • Brand Evaluation
  • Name Development
  • Corporate Id and Logo Design
  • Brand Style Guide

As our client's marketing partner, we feel that one of the most important aspects of our job is to create, build and maintain our client's brand. A brand is defined by the American Marketing Association as a name, term, sign, symbol, or combination thereof that is intended to identify and differentiate the goods or services of a seller or group of sellers. A well developed brand should introduce personality and evoke an emotional connection and trust to the product or service. Consumers should easily identify the brand visually and in many cases via tagline, tune, song and color combination.

Because your brand is one or your company's most important and prominent assets, each aspect of a brand needs to be protected as intellectual property via the U.S. Department of Trademarks and Copyrights. The copyright protection of a brand establishes a clear line for others not to cross when seeking to develop their consumer facing identification. What many do not realize is that the copyright protection itself was implemented as the government's way to identify a product or service for the purpose of assigning blame in the case of mishaps.

We take great care when working to develop brand imagery, copy and other corporate identification to ensure that your reputation is enhanced in the marketplace, and that you have a versatile brand that will work well in a variety of settings, such as joint venture and partnered marketing applications.

We use the latest technology to help create and leverage your brand via the Internet, print and broadcast to establish and grow an audience and build brand loyalty. Our graphic designers create inspiring visual concepts to communicate ideas that inform and captivate consumers. We use color and imagery to build a highly recognizable brand for products and services. Our highly skilled team has years of experience in both print and website design services to provide mistake free production and implementation of the following brand material:

  • Logo Design
  • Brochure Design
  • Package Design
  • Graphic Standards Manuals
  • Collateral Development
  • Annual Reports
  • Point-of-Purchase Displays
  • Multimedia Presentations
  • Trade Show Display Design
  • Print Production
  • App Design
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