To be found by today's search engines is not accidental. It's scientific.
Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which "optimizes" website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components.
The intricacies of search engine marketing along with the complex technology push many companies to rely on companies like TAC to push their companies into the top rankings of the search engines.
In 2008, North American advertisers spent US$13.5 billion on search engine marketing. The largest SEM vendors were Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.
The four primary methods of management and metrics used to optimize websites through search engine marketing are keyword search, site saturation and popularity analysis, web analytics that measure visitors, time-on-site/page and site exit, and whois tools for domain and site address.
Our SEO technology allows us to optimize every web page within your site to ensure optimal indexing and listing in all leading search engines. Through the strategic placement of keywords, website structure, link building and web page submissions, we make certain that you have the greatest opportunity to achieve high listings in unpaid search results.
Our experienced optimizers conduct extensive keyword research and analysis to determine the best keywords and keyword combinations for your site. The SEO program should be an integral part of your overall search marketing strategy.
Please feel free to contact us for more information by calling 954.563.0080 or clicking here for our quick contact email form.