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ThrottleWeb's most recent project, CamoGear.com was a redesign that was launched in late July, 2013. The site features a complete content and product management system that allows for easy editing by company personnel and graphic designers without requiring expensive programmers. Owner, Marcela Montenegro says, "editing could not be easier, I simply login and go to the section, news, banne..
Corporate Identity and Brand Development
by James Marcey--
A brand is defined by the American Marketing Association as a name, term, sign, symbol, or combination thereof that is intended to identify and differentiate the goods or services of a seller or group of sellers. A well developed brand should introduce personality and evoke an emotional connection and trust to the product or service. Consumers should easily identify ..